
BECKY REEL
Reel Home Care Consulting
THE HEART OF GROWTH: Preserving Your Purpose While Scaling Your Home Care Agency
Becky understands the highs and lows of running a home care agency because she’s lived them firsthand. As a mother of two young children, she intimately knows the delicate balance of growing a business while treasuring precious moments at home. Her own home care journey speaks volumes – she built her agency into North America’s #1 ranked organization by Activated Insights, achieving remarkable 300% year-over-year growth. Under her leadership, the agency maintained its position in Activated Insights’ Top 100 for seven consecutive years. Yet Becky’s true success lies not just in these impressive metrics, but in how she achieved them while maintaining balance and purpose.
After a successful private equity acquisition, Becky embraced her passion for helping fellow agency owners and operators thrive. She deeply understands that success in home care extends beyond revenue and operations, it’s about building a business that enhances your life, not consumes it. What makes Becky unique is her blend of proven expertise with genuine empathy. Having walked in your shoes, she knows the weight of leadership challenges firsthand. Her mission centers on guiding home care leaders through their journey, whether it’s optimizing operations, building strong caregiver teams, or creating more time for life’s meaningful moments.